SEO Is Easy If You Know How To Do It

Written By Tan Hai Liang

If you have been to my Facebook, you would have seen that at one time I was helping a friend to SEO his website.

His website was indexed for the wrong reason. It was not indexed for the keywords that his potential clients are looking for. This is a common mistake that people always try to promote their company on the internet.

Are buyers looking for your company or looking for the product or services you are offering? Think about it, as a home business owner or small business owner, how is a potential client in Newcastle, England know what is your company’s name?

We are not coca-cola, IBM or MacDonalds where there is heavy marketing to promote the brand worldwide. We are internet marketers who provide credible solution to people’s problems. Yes you have to brand yourself as an expert in your field before people believe your product or services DO work before they buy it. But will you reach the recognition of Coca-Cola? Be realistic and choose the battle that you can win.

I have spent about 4 full days SEO-ing my friend’s webpage. I took about 2 days to research on keywords and researching the competitors, trying to understand the industry. This is a small niche so the keywords are pretty easy to find.

The next 2 days I was revamping the whole website. The original website has full flash with no content. So I learned from my teacher, Fabian Lim that its a no no.

Using wordpress, I’ve changed some php and html coding to make the wordpress theme look like a fully SEO mini-website. Actually it is still going through cosmetic changes to make it more eye pleasing. However, content wise, it is complete.

After making sure the content is written to our satisfaction, we went on live last week. Admittedly I budgeted about 1 month to get it listed on Google’s search engine result page (SERP) ranking top 10. Last night I checked and it was listed on position 1 and 2 of Google’s serp! It was ranked number 1 and 2 for all the keywords except for 1 set we are ranked 3nd and 4rd. I honestly didn’t expect it to climb the ranking so fast.

What is more exciting is, people are starting to email for quotations!

We were also ambitious to try to rank for the whole Malaysia. As at last night, it was ranked number 17, on the 2nd page.

Since this is a small niche, we don’t need to put in all the advanced SEO techniques. All you need is to do is some basic SEO steps such as changing your page title, meta tags as well as your headers. You must also write original and relevant content which include some of your keywords in the main body and sub-headers. Put your keywords into these places and let your page get indexed by Google. For more information, you can read about my earlier article on SEO tips.

Graphics and flash video do not get you ranked because it has no content. You can use the video but sparingly. Remember, Google is a search engine for giving users relevant content for their searches. So you need to give content relevant to your keywords you are aiming to dominate. People buy because of the information you have, not because they are entertained.

These basic skills are good enough for anyone to dominate their long tail niches and earn money from there. You can learn all these basic skills online at anytime of the day at World Internet Academy. I have shown you that you can learn basic SEO skills and use it in your internet business immediately to get into the 1st page of serp. Being on the 1st page of Google’s result page will give you visibility and draw in more targeted traffic to your website.

Learn some basic SEO skills now and apply it in your internet business to grow your business. Sign up for the online learning portal at World Internet Academy and I can provide you with email support on the courses available.