10 Simple Ways To Get Targeted Traffic

Written By Tan Hai Liang

Every business whether it is a home business, a company or a multinational corporation needs targeted traffic. Without traffic, there is no way of making a sale. Targeted traffic is easier to convert to a customer. This is because these people are looking for a specific product or services that you may be able to offer. Needless to say, all the marketing tools and information that your merchant provides, regardless of how good they are, are just tools and information. You need loads of targeted traffic to visit your website to ensure that your home business prospers.

Getting internet users to visit your website is difficult and painstakingly slow if you are not doing it right. The ease of starting a home business through the internet means more intense competition for customers’ attention. With such fierce competition, how are you going to stand out? Here are 10 ways to get targeted traffic to your site.

1. Search Engine Optimised

The first thing that most people do when they want to search for something is to Google it. That is running a query in Google’s search engine. Google will then display results for your query. The person will then click on the links in the result page to try and find the information they are looking for. So, it is only logical that your website is indexed by Google and optimised for it. Being optimised will enable your website to have a high ranking in the result page. Thus, ensuring your website has high visibility to people who are searching.

2. Web Directories

The second way is to submit your website to popular web directories with high traffic. Web directories are like the “Yellow Pages”. Web directories have sub directories which are related to almost everything under the sun. Some directories are paid ones, like Yahoo! Directory but some are free listings. Find the category in each directory that best suit your website and apply to list it there.

3. Article Writing

When you write original, quality and relevant content, you will build your credibility and visibility to your website. The author’s resource box will have a link back to your website and it is through the resource box that readers visit your website. Readers who find your articles useful will visit your website to learn more. Being a useful content, readers may copy it and distribute it, thus readers can indirectly be advertising for you.

4. Joint Venture

The fourth way is to arrange joint ventures with other affiliate marketers so that your product or service can reach a wide base of customers in a short time.

5. Join Affiliate Programs

Joining an affiliate program as a merchant and recruit affiliate marketers is another method to grow your sales team to sell your products or services. You can ride on the affiliates’ advertising and promotional efforts to drive your site’s sale.

6. Your Own Subscriber List

You can also tap on your own list of customers who you have dealt with previously. Or you can refer to your newsletter subscribers. Your subscriber list is the most important asset as an internet marketer. This is your personal pool of loyal customers whom you can generate repeated sales. To grow your own list, you need to have some kind of regular newsletters or e-zine. Using autoresponders, you can maintain rapport with your subscribers through your newsletters or e-zine. You can pre-load regular updates of newsletters, e-zines as well as any promotions you are doing and broadcast to your list automatically.

7. Pay Per Click (PPC)

Pay per click is the fastest way of getting targeted traffic to your website. If your ad campaign is set up correctly with proper keyword research done, you can get targeted traffic to your site as fast as within 10 minutes, depending on your keywords. This is a paid advertisement, where PPC companies such as Google AdWords will charge you for every click on your advertisement link to your website. So if you do it wrongly, you will get the wrong traffic and that will cost you money without conversion to sales.

8. Social Networking

The eighth method is to be involved in some social networking. This is basically meeting and making new friends online. Popular site would include Facebook, Myface etc. There are more and more new social networking sites that mushroom now and then. You can waste too much time in it if you are not focused. But social networking is a fast way of making new friends and introducing them to your product or services.

9. Blogging

Setting up and maintaining a blog related to your product and service is a good way of attracting and retaining traffic. A blog is also a good way of disseminating relevant information to readers. It also builds up your credibility in your field. A blog can also be a discussion area, a place where your customers and you discuss and exchange ideas and issues. Traffic directed from your blog to your website can be done seamlessly and the traffic is definitely targeted.

10. Posting Comments

The last but not least method is to search out blogs and forums that are related to your website and to build your credibility there. You can do this by searching out high traffic blogs and forums, and leave your comments there. When you leave your comments in the blogs and forums, you leave a link back to your website as well. People who reads the blog or participates in the forum discussion will be interested to know more about you. This is provided that you leave intelligent comments or answer some of the discussion problems constructively. Do this often on a few high traffic blogs and forums, you will build your credibility there and readers will be drawn to you.

There are many other traffic generation strategies apart from the ten above. All of the strategies work, so how do you know which one is better than the other? You just need to try out and specialise in one or two of them to get really good targeted traffic to your site. Select the one that suits your style. The one that suits you will be the one that you are most comfortable to use. So start now and drive targeted traffic to your home business to improve your sales.

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