The Buyers’ Mentality

Today I read a post from a friend, Corinne Edwards that really make you laugh.

She brought up the issue of chain emails that we receive almost everyday. Whenever we received such emails, often people pay attention to it and more often, believe in it as well.

If you read the readers’ comments of that post, you can see that “fear” is the driving force of people believing what may be hoax. Readers will want to be careful or take precaution, just in case. The “fear” is to avoid pain or suffering.

Now you know a bit of the human psychology of avoiding pain or suffering, you can apply this in your internet marketing campaign.

What is a bigger driving force for people to buy? To avoid suffering or to enjoy pleasure. The majority is avoid suffering.

In your internet marketing campaigns, when you point out a problem or problems, link it to the suffering that the person may be facing now. Eg, feeling humiliated because of ugly acne, or feeling lonely because unable to get a date. Humiliation and loneliness are a form of suffering.

In your salescopy or headlines, link your highlighted problem or problems AND associate it with sufferings. Then link your product or service to solving the buyers’ sufferings. This way, your product or service is so much more enticing to your buyers. Remember, people want to avoid sufferings.

Try this and you can see your online sales improving.