Avoid These Advertising Traps

For too long, too many people have gotten into advertising with some strange ideas, founded more in emotion than logic and research. One of the most common myths along these lines is the idea that advertising should be safe and homogenous in order to reach and connect with the largest possible demographic. Perish the thought. First of all, your advertising has no business trying to reach the largest possible demographic. The best advertising is…To read more please go to “Avoid These Advertising Traps” or Articles section.